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Stella McCartney launched her eponymous luxury fashion house in 2001. As a lifelong vegetarian, she has never used leather, feathers, skin, or fur in any of her designs. Since those first seeds were planted, the brand has continued to grow its sustainability thought-leadership through material and supply chain innovation, partnerships and more.
One of the first 100 per cent recyclable garments made by a commercial brand.
With the Nucycl® engineered fiber as the platform, the adidas by Stella McCartney design team set out to develop a concept garment that would not only be 100% recyclable, but also support future regeneration as well. Seeing fashion waste as a design flaw, this concept evolved into “The Infinite Hoodie” – a completely circular piece of clothing.
By collaborating with partners who share our same vision, as we’ve done with Evrnu, we can combine adidas by Stella McCartney’s sports industry expertise with specialist knowledge to bring about a waste-free world.
James Carnes
Adidas
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Case Studies
Nucycl® I Levi's
Levi’s has been an icon of Americana for generations, with an aesthetic that’s recognized across the globe. Since inventing blue jeans in 1873, the brand continues to evolve through a relentless pioneering and innovative spirit that remains unparalleled.
Case Studies
Nucycl® I Pangaia
Pangaia is a materials science company bringing problem-solving innovations to the world through premium lifestyle products and experiences.
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Case Studies
Nucycl® I Zara
The Nucycl® I Zara capsule collection comprised three garments made with Nucycl® lyocell regenerative fiber. Using the textiles from consumer product returns, the collaboration illustrated the potential of a partnership based on quality and circularity. The product sold out in the first week.
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Case Studies
Nucycl® I Carlos Campos
Impressed by the soft and strong characteristics of the Nucycl r-lyocell fiber, Carlos developed and introduced “The Softest T”, which represented the first commercially-available garment made from Nucycl renewable fibers. This limited-edition garment was launched online and sold out in a day
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