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“adidas’ strategy is simple: create product that not only performs for the athlete, but for the world at large. Designing footwear and apparel with upcycled plastic waste was our first step. The next challenge is to end the concept of waste entirely, in this case creating products that are made to be remade.   We don’t have all the answers and we know we can’t do it alone, so by collaborating with partners who share our same vision, as we’ve done with Evrnu, we can combine adidas’ sports industry expertise with specialist knowledge to bring about a waste-free world.”

James Carnes, Vice President of Strategy Creation at Adidas

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